Solstice Energy
One narrative, three regions
3-week lock
Agency brief
“EMEA and US were telling different stories. The framework ended the rewrite cycle before every launch.”
Brand Strategy
Positioning you can brief, sell, and advertise from
A messaging architecture and go-to-market narrative: who you are for, why you win, and the proof that makes it believable. $3,000 for a framework leadership, sales, and agencies can share without rewriting the story every quarter.
- Clear deliverables
- Secure checkout
- Dedicated lead
$3,000
- 500+ Projects
- 98% Satisfaction
- Secure Checkout
- Fixed Scope Pricing
Results That Drive Growth
Outcomes our clients measure — not feature lists.
1
Message house
Single narrative, modular claims
12+
Proof points
Mapped to objections
3 wks
Typical program
Interviews through lock
Workshop
Alignment score
Leadership signs the same page
What's Included
- Stakeholder interviews (internal)
- Category and competitor narrative audit
- Target, frame of reference, and difference
- Positioning statement and narrative
- Message house (pillars, proof, reasons to believe)
- Audience-to-message map
- Boilerplate, elevator, and one-liner set
- Optional messaging-strategy add-on for campaign lines
Our process
Our Proven Process
A clear path from kickoff to final delivery.
- 01
Listen
Internal interviews plus a read of how competitors claim the same buyers.
- 02
Territory
We name the frame of reference and the difference you can actually defend.
- 03
Narrative draft
Positioning statement, story, and pillars — written in language customers use.
- 04
Pressure test
Workshop with leadership and sales: what they will not say, what buyers will not believe.
- 05
Lock & tools
Final framework plus boilerplates and a one-page brief for agencies.
Deliverables You Will Receive
Positioning statement
Target, category, difference, and reason to believe
Narrative
The story you tell in decks, about pages, and keynotes
Message house
Pillars, proof, and supporting lines
Language kit
One-liner, elevator, 100-word boilerplate
Agency brief
One-pager so media and creative start from the same page
Lock workshop
Recorded session so new hires inherit the decision
Why Businesses Choose Us
One story, many surfaces
The same narrative powers the website, the raise deck, and the first ad — without sounding identical.
Defensible difference
We will not position you on ‘quality and service.’ The difference has to survive a competitor’s homepage.
Sales can repeat it
Elevator and objection-handling lines are written for conversations, not just brand films.
Pairs with research
Run Audience Research first if you do not yet know who buys. Add Messaging Strategy if you need campaign lines next.
Success Stories
Harbor Health
Sales cycle shortened
Message house
Objection map
“Reps finally had a first sentence that was not a feature list. Demo-to-proposal time dropped.”
Parcelly
Category frame reset
New FOR
Homepage rewrite
“We stopped calling ourselves a ‘logistics platform’ and started winning against the actual alternative: spreadsheets.”
Configure your order
Choose tier, add-ons, and timeline for Brand Positioning Framework. The live quote updates as you configure.
Your data is confidential & secure · Learn more
Add-ons
Timeline
Project details
Share briefs, links, and files here — everything you submit is treated as confidential. Read our security policy.
Who is this Brand Positioning Framework for?
Goals, audience, constraints, and what ‘done’ looks like
Who do buyers compare you to today?
Frequently Asked Questions
A locked positioning statement, narrative, message house, language kit (one-liner, elevator, boilerplate), an agency brief, and a lock workshop. Campaign-level lines are the Messaging Strategy add-on.