Copperline Hotels
One book, 11 properties
18-page PDF
Vendor adoption
“Franchise GMs stopped commissioning local flyers that looked like a different company.”
Brand Strategy
A professional brand book that turns scattered files into rules: logo, color, type, imagery, and do/don't examples. $900 for a production-ready PDF your team, printers, and agencies can work from without another briefing call.
$900
Outcomes our clients measure — not feature lists.
16–24 pp
Document length
Focused, not a coffee-table book
8+
Rule sets
Logo, color, type, imagery, voice cues
8 days
Typical delivery
After assets are received
PDF + TOC
Formats
Print and screen-optimized
Our process
A clear path from kickoff to final delivery.
Asset intake
We collect marks, fonts, and existing rules so the book documents reality — then tightens it.
Information architecture
A contents map so people find logo rules in one page, not buried in a 60-page PDF.
Draft guidelines
Designed spreads with real examples from your files, not lorem-ipsum placeholders.
Review
One structured review against legal names, color accuracy, and vendor needs.
Final PDF
Print-ready and screen-ready files with a version stamp so you can retire old copies.
Brand guidelines PDF
Designed, paginated document with cover and contents
Screen version
Compressed PDF for email and Slack
Print version
High-res PDF for office or vendor print
Rules checklist
One-page cheat sheet for non-designers
Source layout
Editable source so you can version the book later
Written for people who will ignore a 80-page book
Short rules, visual examples, and a cheat sheet. This is an operations document, not a trophy.
Built from your real assets
We do not invent a new identity here. We document and tighten the one you already have.
Vendor-proof color
HEX/RGB/CMYK and Pantone when you supply them — printers stop guessing.
Optional interactive PDF
Add linked contents and bookmarks at checkout if the book will live on an intranet.
Copperline Hotels
One book, 11 properties
18-page PDF
Vendor adoption
“Franchise GMs stopped commissioning local flyers that looked like a different company.”
Brightline Labs
Investor deck finally matched the site
8-day turnaround
Cheat sheet
“We sent the PDF to two design freelancers. Both came back on-brand on the first draft.”
CivicWorks
Grant partners on-brand
Do/don't pages
Print + screen
“Partner NGOs could produce posters without emailing us for the logo every Friday.”
Choose tier, add-ons, and timeline for Brand Guidelines PDF. The live quote updates as you configure.
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Who is this Brand Guidelines PDF for?
Goals, audience, constraints, and what ‘done’ looks like
Logo, colors, fonts, any existing rules
No. Brand Guidelines PDF documents and organizes the identity you already have. If you need a new mark or a full system, start with Logo Design or Full Brand Identity.