Lumen Payments
+45% paid CTR after rewrite
4 personas
3-week sprint
“We were advertising to CFOs. The interviews said operations leads signed the trial. We changed the ads in a week.”
Brand Strategy
Audience research your ads and sales team can use
Interviews, personas, and messaging frameworks built from real buyers — not a recycled archetype slide. Starting at $1,500 with optional interview depth and persona packs so campaigns stop speaking to everyone and no one.
- Clear deliverables
- Secure checkout
- Dedicated lead
From $975
- 500+ Projects
- 98% Satisfaction
- Secure Checkout
- Fixed Scope Pricing
Results That Drive Growth
Outcomes our clients measure — not feature lists.
4–6
Personas
Primary and secondary segments
12+
Interview sessions
On Professional+ with Interviews add-on
+45%
Messaging lift
Typical ad CTR improvement after rewrite
3 wks
Typical delivery
Workshop through readout
What's Included
- Stakeholder kickoff and hypothesis workshop
- Desk research: category, competitors, search language
- Interview or survey plan (tier-dependent)
- Segment map ranked by value and reachability
- Persona set with jobs, objections, and proof
- Messaging framework per priority segment
- Implications for ads, site, and sales
- Readout workshop with the working team
Our process
Our Proven Process
A clear path from kickoff to final delivery.
- 01
Hypotheses
We write what you believe about buyers — then design research to confirm or kill those bets.
- 02
Fieldwork
Interviews, surveys, or structured desk research depending on tier and add-ons.
- 03
Synthesis
Patterns become segments: who buys, why now, what they distrust, and what proof they need.
- 04
Messaging
Pain, promise, and proof mapped per segment so copywriters are not guessing.
- 05
Readout
A working session with marketing and sales — decisions, not a 70-slide leave-behind.
Deliverables You Will Receive
Research brief
Questions, method, and sample before fieldwork starts
Persona set
4–6 profiles with triggers, barriers, and language they use
Segment priority map
Who to win first vs. who is expensive noise
Messaging framework
Claims, proof, and objections by segment
Campaign implications
What to change in ads, landing pages, and outreach
Readout deck
Shareable summary for leadership and agencies
Why Businesses Choose Us
Research-backed personas
Built from interviews, surveys, and market language — not a designer’s guess at “busy moms.”
Ranked segments
We tell you who is worth budget this quarter, not just who exists in the category.
Copy-ready messaging
Each segment gets pain, promise, and proof you can paste into ads and sales one-pagers.
Optional interview depth
Add Interviews or extra Personas at checkout when you need more fieldwork, not a thicker PDF.
Success Stories
Fieldstone Insurance
Two segments killed
12 interviews
Priority map
“They showed us two ‘ideal clients’ that never convert. We stopped buying that inventory.”
Kite Apparel
Wholesale vs DTC split
Messaging matrix
Sales one-pager
“The same product needed two stories. Research made that obvious; our last agency never asked buyers.”
Configure your order
Choose tier, add-ons, and timeline for Audience Research. The live quote updates as you configure.
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Timeline
Project details
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Who is this Audience Research for?
Goals, audience, constraints, and what ‘done’ looks like
Can we interview customers? If yes, how do we recruit?
Frequently Asked Questions
A focused research program: kickoff, desk research, a core persona/segment set, messaging framework, and a readout. Interview volume and extra personas scale with tier and the Interviews / Personas add-ons.